The best running shoes

New running shoes get me excited like a kid with a new toy. I recently got the new model of the Mizuno Wave Creation 9 shoes. Me very happy...

I’m often asked “how good are they?” “are they better than Sacouny/Asics/Brooks” etc.The quest for the “best” running shoe is a popular journey most runners go through. 

Our search for “the best” product isn’t unique to running shoes. “Blackberry or iPhone”, “Sony or Sharp”, “Prada or D&G”, “Patek Philippe or Audemars Piguet”, “Mercedes or BMW”, “Morgan Stanley or Merrill Lynch”?...

Personaly, the minute a sales person includes the word “best” in a sentence when pitching to me I get an immediate turnoff from him, from the store and from the product he is trying to push.

This is my 3^rd Mizuno, I came across this brand an year ago. While trying various brands at the Miami marathon expo, one of the shoe fitting guys (a marathoner of course) asked me “so which brand inspires you the most?”. “Inspires” – it all came down to “inspires”. It’s a given they all fit my foot biomechanics, have top technologies, comfort and durability. INSPIRATION becomes the decision parameter. Insperation as the USP. After most commodities (almost every product or service today) reach their product stability (cell phones are soon there), inspiration becomes that main selling parameter.

I recently started using a Mac laptop, still running windows on it, but a Mac. How is it compared to my previous IBM? The feeling is great, I don’t think it has anything to do with its features…

Bellow is a video of Apple’s brilliant “I’m a Mac, I’m a pc” campaign. Although they are supposedly showing of features, I can bet their campaign brief top requirement was “inspire”. 

Finishing week #8. Climbed to 64 weekly km with a 32k long run. Feeeling the load but no major injuries (hamsa hamsa…). Next week starts the money-time month of my training plan that would lead to 70+ weekly km